Edelman Digital - Latest Comments

Re: Launching a Social Command Center (Without The Center)

freeman_faiz — Sat, 28 Jan 2012 17:35:00 -0000

That is pretty cool. And the idea in principle is similar to Condition Monitoring Centres or (Centre of Excellence) in Engineering or Asset Management, where different assets are monitored from one centre.

The common denominator is 'Data Analysis' amazing in how many fields that devil is the different between profit and loss! Good post though.

Re: Lessons from a Community Manager

Alison Michalk — Fri, 27 Jan 2012 03:47:43 -0000

Hi Suzanne, great post (and belated Happy #CMAD!). I particularly like the segment about using personal experiences, small talk & speaking naturally to build an authentic voice. I think a lot of brands don't understand the value of "off topic" contributions.

I'd add something about the Community Manager having the responsibility to actually handle a lot of the issues. Which speaks to Will's point about being authoritative. Too often the role's given to someone junior who can't "press" other departments for timely & relevant responses. So whilst they're doing a great job at being friendly in the trenches, little community feedback is actioned. And on that point, getting buy-in and building rapport across the company is a worthwhile pursuit!

Re: If You Like It, Put a Pin On It

Diana Kelter — Thu, 26 Jan 2012 18:01:48 -0000

Thanks for the note. I agree with you completely that there is great value on the site for a variety of brands. I personally love that it keeps recipes and ideas top of mind for me due to the visual reminder.

Re: If You Like It, Put a Pin On It

kadeeirene — Wed, 25 Jan 2012 19:58:55 -0000

I can understand why some marketers are blowing Pinterest off as just another "buzz word platform" but I really think it can be a great tool for B2B and B2C if used in the nature that Pinterest is intended. One great example for businesses who think they don't have any business being on it is to use their stats or information from an ebook, create an infographic to share and link it back to their blog. It can be a great SEO tool and a nice way to get new eyeballs back to your website. You just have to be a little creative - and really get into the mind of the user - to see the benefits. For those who don't believe in it, I suggest getting on their and exploring it to see the many different areas of interest it caters to. I think they'd be surprised.

Re: Managing In-Game Fan Engagement through Social Media

Mitch Germann — Wed, 25 Jan 2012 16:52:24 -0000

Thanks, Jill! I think we all agree the key is having multiple platforms available for different types of fans to follow the game depending on their level of interest. Thanks again!

Re: Managing In-Game Fan Engagement through Social Media

Jill R. — Wed, 25 Jan 2012 15:06:02 -0000

I agree with Sean, in that there are different expectations from fans. If I am not able to attend a game, I want to know everything that is going on. However, when I am at the game, I really miss out on the commentary from Broadcasters that help enrich the experience. It might be interesting to allow the people that check-in via social media platforms at the arenas to get a different social media feed than those at home.

Great piece, thank you.

Re: Lessons from a Community Manager

Will Long — Wed, 25 Jan 2012 05:28:14 -0000

Top advice. I think being authentic is a "must" but being authoritative and innovative is crucial as well. You should be able to offer the community something they can't already access, whether it be content or knowledge. It's the best way to fuel word of mouth online whilst retaining or building a bond with your community - which kinda ties in to your last point about content creation, ideation and inspiration.

Re: Lessons from a Community Manager

Elaine Ellis — Tue, 24 Jan 2012 18:26:08 -0000

I think this is great advice. I think passion is very important to having an authentic voice.

Re: Managing In-Game Fan Engagement through Social Media

Mitch Germann — Tue, 24 Jan 2012 12:34:56 -0000

Good points, Sean. Thank you! Definitely agree that teams and outlets should be creating experiences that cater to different types of fans depending on how they like to follow the game.

Re: Managing In-Game Fan Engagement through Social Media

Sean Callanan — Tue, 24 Jan 2012 00:25:39 -0000

The key for in-game social is two fold: Ensuring people going to the game have all the info (& instructions like take pictures, check in at the game) they need as they arrive. I agree with Mark Cuban's point if you're game & game-entertainment is done correctly then most fans won't interact during the game especially in fast paced games like football & basketball.

The main fans you are engaging via social in-game are ones not at the game either watching on television, via radio or just from social updates. You need to cater for all these fans and direct fans to the best experience for them. Agree on tactical Facebook posts nothing worse than seeing play-by-play posts on a team Facebook wall a sure way for the feed to be hidden. Train your fans to download your mobile app or head to your live match centre for full match updates with occasional score updates for Twitter.

A good social media executioner will be encouraging fans to show their support online & trying to bring the energy in the stadium to the fans wherever they may be.

Re: Social Business Planning In 2012 (And Beyond)

Jesus R. Grana — Mon, 23 Jan 2012 13:55:42 -0000

Excellent

Re: Three Security and Privacy Predictions for 2012

Privatdetektiv — Fri, 20 Jan 2012 09:03:00 -0000

Really all are actual predictions which addle the aloofness or security.personal accounts are afraid at actual top amount resultant we are losses claimed abstracts or information. Locality based casework are a lot of important botheration abounding companies accepting their aperture abode with top aegis and use as intranet.

Re: Edelman Digital Hosts Twitter #EdelChat with David Armano

davidarmano — Wed, 18 Jan 2012 17:52:42 -0000

Jeremy, I blame @richardatdell for the hat. Back in 2007, I was invited to go to Dell and speak to their social media team. As part of the trip, Richard and I went shopping at Allen's boots and picked up the first Stetson that I thought looked decent on me. Then I wore it at SXSW. The rest mon ami is the stuff of legend. :-)

Re: Six Important Shifts for Social Media In 2012

SocialNova — Tue, 17 Jan 2012 13:48:46 -0000

I'm excited for measurement to become more effective. I'm also curious to see if Google can finally get G+ to stick. It seems like they're pushing in all their chips.

Re: Three Security and Privacy Predictions for 2012

persoonlijke beveiliging — Tue, 17 Jan 2012 08:27:10 -0000

Really all are very correct predictions which decayed the privacy or security.personal accounts are hacked at very high rate resultant we are losses personal data or information. Locality based services are most important problem many companies having their portal address with high security and use as intranet.

Re: Six Important Shifts for Social Media In 2012

Social Network Design — Tue, 17 Jan 2012 04:27:56 -0000

Social media usage will surely increase in 2012 But the marketers are not able to utilize the efficiency.These are some genuine tips for all.

Re: Edelman Digital Hosts Twitter #EdelChat with David Armano

Jeremy Pepper — Tue, 17 Jan 2012 00:53:54 -0000

Any question to Armano? What's the deal with the cowboy hat?

Re: Is SCO the new SEO?

Robert Egert — Sat, 14 Jan 2012 15:42:09 -0000

Thanks for sharing, Gregory. This is a compelling communications approach.

Isn't there an inherent implication that the dialogue "out there" is more pervasive, compelling and impactful than anything we can create?

I'd argue (as I think another commenter suggested), that motivated information seekers--those who are in the process of information gathering toward a decision or purchase--will continue to visit branded destinations. How effective we can be at integrating those destinations with the general social dialogue will determine our overall success.My point being, its important to engage in the agora but not to the exclusion of running the shop.

Re: New Facebook Insights Brings Better Data to Page Owners

Vic @ Business Tips Blog — Sat, 14 Jan 2012 10:47:52 -0000

Facebook new page insights give useful information to analyze our user engagement. However, I have a problem. It seems that I can access the list of all people who have liked my page.

Re: Edelman Digital Recruitment at CES 2012

metairiesaleforhomes — Wed, 11 Jan 2012 13:43:48 -0000

really looking forward to meeting Natasha. she looks so pretty in that photo!

Re: The Clip Report: An eBook on the Future of Media

Todd Murphy — Mon, 09 Jan 2012 16:59:23 -0000

We love the concept of your Clip Report Site. As a complete news monitoring service we started with press clippings, then over time have evolved to add TV, radio, web, and social media tracking. You are spot on in recognizing the overlapping channels and the interplay between personnel that generate and consume the media. Now measuring all this content, and making sense has become the great "value add" service. At Universal we look forward to reading your future posts. Thank you!

Re: New Thought Leadership Is Needed For Social CRM

Robert Egert — Fri, 06 Jan 2012 11:26:55 -0000

Michael-
In my view most established companies are struggling to integrate the social-informed strategies and tactics into their business. Its difficult because established organizations are by and large culturally and systemically challenged by the rapid changes in social interactivity. On the other side there's a steady stream of rapid-fire innovation coming from the technology side and in consumer behavior.

What smart organizations are doing is engaging in social listening and integrating the learning into the their business plans; establishing live channels to manage the dialogue in real-time and struggling to figure out how to stay up to speed (if not ahead of the curve).

Some industries are better able to take action than others. I work in the healthcare space and because of regulations, and the ethical responsibility to communicate in a highly controlled maner when addressing issues related to healthcare, engaging with social media is profoundly challenging. Despite this many of us struggle to engage and push the envelope, with greater or lesser success often depending upon the regulatory climate rather than the value of our ideas.

I'd characterize our situation as the beginning--not at the end--of a transformative process. The results are unknown, but I believe that they will likely continue to empower individuals and communities (self-forming, ad-hoc and planned) to wield increasing influence and potentially bring in the post-brand era.

In an era of change there is opportunity. Perhaps you will be the leader that you are seeking.

Re: New Facebook Insights Brings Better Data to Page Owners

Caroline Cayce — Thu, 05 Jan 2012 15:22:46 -0000

I think on the platform they look great and are quite digestible but I've had trouble deciphering exported data that doesn't appear on the platform.

Re: Should You Let Social Media Conversations Direct Your Business?

notesfromkris — Thu, 05 Jan 2012 12:27:59 -0000

To concur with your analysis, I use the example of being part of a PTA. I was on the board for 4 years, an active member for 1 and now a passive/on demand member as web consultant. That qualifies me to discuss customer service as a parent and participant. While it would be wonderful for 5 full-time, volunteer board members to answer and rebuke every single request heard via word of mouth (that qualifies as social media, yes?) and discuss it online or offline, we wouldn't be able to accomplish our core mission of Every Child, One Voice. This B2C job becomes more complicated as the school year activities increase. Some meetings we would spend our valuable nighttimes discussing one parent's concerns about our lack of [fill in the blank]. Fortunately we have some very focused individuals who bring the group back to the reality of strategic planning - we are here for the kids, we are here for the families, we are here to fight for the core values.

Each company should come to the campfire, as you said, for illustrative purposes and review for merit; but then we need to circle around back to our strategy.

Re: Health Digital Check-Up: Doctor Quora

Alexa — Tue, 03 Jan 2012 03:46:20 -0000

This is my kind of blog - insightful and well written. Thanks for posting.